creatividad

Chocolate brand to sweeten its print marketing and TV spots The luxury chocolate brand has tapped tennis champion Roger Federer as its global ambassador. Though details have not yet been fully worked out, the partnership will likely include print advertisements...

Colombia es el país del Sagrado Corazón, del rumor, de los reinados de belleza, de las fiestas en las que “se bota la casa por la ventana”. El Brain Conquest explica por qué estas situaciones suceden en el país y descubre un nuevo mapa del entendimiento...

Ignited's Web site Take a look at the typical agency Web site and you'll find a 60-second intro seemingly created by Industrial Light & Magic, a portfolio full of award-winning work and staff photos that make you want to grab a beer with every person...

Crispin Porter's offbeat effort honored as year's most effective advertising NEW YORK Crispin Porter + Bogusky and Burger King won the Grand Effie Award for "Whopper Freakout" at the 41st annual gala at Cipriani here tonight. The Effies honor the year's...

Los principales desafíos para los creativos publicitarios durante la crisis es poder moldear el comportamiento de los consumidores, el posicionamiento del precio para reducir la sensibilidad del cliente, la adaptación de las campañas a los escuálidos...